Today’s world is dominated by the use of social media. It’s a tool used often, to publicize things. So why not use social media to publicize your business model or a product, a powerful marketing tool?
We all know for a fact that Facebook is the most used social networking site. People of all age groups, from teenagers to adults engage in “Facebooking”. Thus, Facebook can be used as a powerful tool for marketing anything to a wider span of society, considering the fact that it is the most used social networking site. Let us take a look at how Facebook can be used to your marketing advantage.
It is very important to first know what you want from your Facebook marketing campaign and the age groups and people you are targeting. A rough idea can be obtained by asking yourself “What would I want to see in an advertisement which would sway my mind into the promotion campaign?” Then it is important to know how much success is enough success. If you want to increase your brand awareness, it is wise to increase the number of “likes” for the page.
Contests and other campaigns which will involve users’ participation will make you realize how many people are willing to endorse and welcome your brand.
The next step is to know your limitations. Ad campaigns should comply with the rules of the site and not hurt anyone’s sentiments in any way, nor should it compare with other brands, creating a stir between different companies. Rather the campaign should create healthy competition in the sphere and help people make up their mind.
Since Facebook asks users to enlist their specific interests, where they work and what not, it is good to be precise with your campaign to target customers. This may include owners of businesses of various scales and types.
Using the versatility of Facebook features is another key factor to the success of the marketing campaign. The new timeline feature aids in adding a cover photo, which can be used to appease the user. Also, actions speak louder than words. That said, pictures come closest in that respect, which people can relate to more than statuses. Then comes the promoted posts, something which makes your Facebook update stay longer on a user’s newsfeed. They appear on the feed of your fan’s friends and people with similar interests.
It is most important to give your fans a reason to follow your brand. This involves not being repetitive with content and making your page look fresh. Considering visual appeal is key. Any fan would like to see a neat, colorful Facebook page to market your brand.
These are few of the variety of marketing gimmicks which can be employed on Facebook to market your product. At the end of the day, it is all down to your creativity and instincts while marketing your product!
By sharing high-quality content that is made and personalized especially for your business, you will be increasing the number and quality of your visitors and followers. Don’t rely on automatic tools! Develop your own quality Content.
By choosing relevant keywords to your niche and directing users to the right content, you will be increasing the targeted traffic to your website.
Don’t link out to non-authority websites or sources you are not well sure of their content. Always link to trusted sources that add quality to your tweets.
Keep your circles clean and connect with the right people that share with your business or page common settings or services. Tweet with them and spread your stuff to the community.
Each time you publish a new post or page, make sure to add a tweet about it and a backlink to it from your twitter account.
Reward your followers when they participate in your tweets and posts by reposting or retweeting them or featuring their posts on your site.
Helping others whether on Twitter or Facebook proves that it attracts more fans and followers to your brand. Be helpful, share the knowledge.
Use professional websites like (Buzz Bundle) to plan, organize and automate easily your posts.
Design matters! you must have a custom design on your page that differentiate you from the rest of the crowd.
Make contests, create offers and organize marketing campaigns to boost your twitter profile.
Check below for the best practices for twitter accounts on how to build more followers, reputation and customer trust.
Check below for the top statistics that concerns Twitter and their social growth.
Google, being the father of all search engines, now has its own social networking site. So, why not use Google+ to kick start your marketing campaign, to good effect?
In this article, we will go through the different ways Google+ can be used to market your product.
One of the keys to the success of your marketing plan on Google+ is to have a lot of +1s to the page. That’s the only way, the word can be spread about your campaign.
The first step in getting people to like (or in this case +1) your page is to fill it with appropriate content, content which they would like to see and appreciate. Optimizing and filling your page with information and posts about what you are trying to do and your products or services will go a long way in aiding people to understand the campaign and adding you to their Circles. No one would want to open a page with no info, would they? They need conviction that your profile or page is something they shouldn’t miss. So use this as an opportunity to post frequently and keep your profile fresh.
Promoting your Google+ page on other networking sites will also go a long way in the marketing campaign. This way, you can also import your contacts from other social networking sites like Facebook to your Google+ circle.
Customizing your URL with keywords which can catch people’s attention is key as well. Google+ allows you to customize your own URL and that way, you can create your online brand and make your presence felt.
Linking your Google + account to your website is another great way to shift the traffic to your Google+ profile, thus offering you the opportunity to communicate with your prospective customers in a more personal manner.
It is important to make sure that your customers are kept well informed. Using Google+ features like Google+ Events to announce dates for upcoming promotions is a good idea. Go ahead and use the options to make your events public so that anyone and everyone can view it. What’s more, it integrates with your calendar on Gmail, thus enabling you and your customers to keep track as well.
Using other Google features like Hangouts to show your followers and others in the same industry or sphere to show them you are interested in them as much as they are in you.
A perfect campaign is one in which people feel connected and want to be loyal to your brand. So be patient and your campaign will do wonders!