What Is App Store Optimization (ASO)?
App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. App stores like the Google Play Store and Apple App Store. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The main objective of ASO is to drive more downloads to your app and thus increasing your profits, brand awareness, and popularity.
ASO includes keywords research, title optimization, description optimization, and promotional video creation.
The Importance Of ASO
Studies by Forrester, shows that 63% of apps are discovered through app store searches. That means, it is very important to get discovered through the app stores like the Google Play Store. If you are not optimizing your apps and games properly, you will be missing a large portion of traffic that can contribute to your overall success and profits.
With hundreds of thousands of apps in each app store competing to rank on top of each other, you will surely need every possible optimization method to stay ahead in your battle. ASO is not an optional marketing step anymore, it became an extremely necessary one for your app's ranking and success.
Hire Google Play ASO Experts
If you are looking for a professional expert to do your Google Play app store optimization job, then you have come to the right place. We have in-house mobile marketing experts that are specialized in Android Google Play ASO and can analyze your app and market to determine the best possible way to optimize it and increase its rankings and profits.
- Competition Analysis.
- App Publisher Name Optimization.
- App Title Writing & Optimization.
- App Description Writing & Optimization.
- Icon Creation.
- Screenshots Optimization.
- App Category Optimization.
- Keywords Research, Analysis, and Optimization.
- Android App Marketing Plan.